Posts Tagged ‘photography’

endearing initiative

August 19, 2008

I wasn’t even planning to write again about Swedish vegetable freshness, but this is just too sweet.

I trust that my writings have made the big supermarket in the next village, the Bolle, world famous. It is actually a good shop, reasonably spacious, well-equipped and with a cheerful leadership that attracts cheerful employees. They also have a healthy approach to keeping the shop – as a whole – fresh and attractive.

The latest initiative was to spruce up the steamy vegetable vault with large color posters showing super-size photographs of veggies of various kinds. These are lined up along the ceiling above the goods themselves in an attractive recurring pattern. They must be intended to form an appetizing barrier when we, in despair, lift our gaze once again to the skies because we stumbled upon a bunch of bashed-up tomatoes, a mound of Jivaro cabbages, chestnut-brown celery stalks or some green moldy organic lemons. (more…)

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